Introduction If you’ve ever worked in the software world you’ve come across personas. Depending on the size of your org you could have personas across product, engineering, marketing, support and other disciplines. Yet personas have multiple inherent problems. In this post we’ll be exploring why personas are problematic, how they end up building a product…
Introduction WordPress is more than a blogging tool. It’s evolved into a multi-billion dollar industry used by some of the most well-known brands worldwide, whilst directly, and indirectly supporting hundreds of thousands of industry jobs. And while plugins have evolved to be more sophisticated the user experience is still less than desirable across our ecosystem. …
When you first start building your product there’s a strong chance you make your product to fit your local market. For a lot of SaaS players or WordPress plugins that’s often American centric. But there’s a difference between building a product for a target market vs building a product based on local bias or your…