How Micro Segments Help You Supercharge Your Product Compared to User Personas

Introduction  If you’ve ever worked in the software world you’ve come across personas. Depending on the size of your org you could have personas across product, engineering, marketing, support and other disciplines.  Yet personas have multiple inherent problems. In this post we’ll be exploring why personas are problematic, how they end up building a product…

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WordPress Has Evolved — It’s Time We Solve The User Experience

Introduction  WordPress is more than a blogging tool. It’s evolved into a multi-billion dollar industry used by some of the most well-known brands worldwide, whilst directly, and indirectly supporting hundreds of thousands of industry jobs.  And while plugins have evolved to be more sophisticated the user experience is still less than desirable across our ecosystem. …

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Small Changes and Big Impact — Low Effort and High Reward in Product

Working in product one thing I consistently look out for is what I like to call low effort big reward items.  Small things you can do that have a big impact. When we talk about low effort it could mean a day, it could mean two days. But it means overall minimal impact on other…

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Why Acquisitions are Good for WordPress

The WordPress space gets ever hotter with the latest acquisitions being Strattic acquired by Elementor and The Delicious Brains product suite including Advanced Custom Fields (ACF) WP MIgrate DB and more being acquired by WPEngine. Like with all acquisitions there’s the general outpouring of support from the community and congratulations all round.  Look deeper though…

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Why LearnDash Switched to WooCommerce

Nothing is more important to selling your product than the technology that powers your sales.  Top of the list? Flexibility, stability and ultimately the control needed to mould your shopping cart around what works for your business.  At LearnDash we’ve used various systems over the years, starting out with a platform called DPD back when…